If you are new to eCommerce, you will probably ask a question: What is a product feed generator and why does it matter? The short answer is that a product feed generator is a Shopify app that helps you to create a product feed that gets sent to the shopping channels.
And the long answer is that a good product feed helps your website rank higher on search engines as well as increases your sales. A product feed not only organizes your products but also makes them easily accessible to shoppers on various search channels.
So, in this article, we will learn what exactly is a Shopify Product Feed, its Importance, and how to generate feeds with FeedGeni’s Product Feed Generator app.
What is a product feed?
The data feed holds information about the products in your eCommerce store in a file. The important part about this file is that it contains details about your product that are uniquely advertised, displayed, or compared online by product marketing channels such as Google, Amazon, Facebook, etc.
You can include a ton of information in a product data field. You might want to include the product title, price, image, description, and other attributes that will catch a shopper’s attention. Or if you want to get really detailed, you can also include currency information, language information, marketing copy for your products, bestseller information if you have it available to you.
Have you ever had that moment when you’re looking for something specific on Google, like a new pair of shoes, and the ads pop up at the top of your screen? It’s like they’re reading your mind! The ads you see will include a few pictures and a lot of information about the shoes such as their brand, color, and size.
Why does it matter?
Let’s talk about why a product feed is important to the eCommerce website and what it consists of. As you already know, Google has a structure for product searches and it’s basically a list of categories with articles.
So if you want to rank on search engines like Google, you need to be in these categories. You will also notice that there are many categories, e.g. gadgets, kitchens, tech, cars, etc. However, some of these categories have limited products. For example, tech has limited tech products (desktop, smartphone, laptops).
So you have to create a product feed for a specific category and send it to the search engines. And then the result will be a list of products that are on your shopping channel and they will rank higher on the search engines.
How to create a product feed for Shopify with a Product Feed Generator?
Step1: Create Basic Feed
Want to grow your store by 10x in the next 12 months? Product Feed Generator is an app for Shopify that helps you generate product feeds for all of your favorite platforms, including eBay, Google Shopping, and Amazon. It’s super easy to create a basic feed in just a few clicks.
To get started Install the Product Feed Generator in your Shopify store and click on “Create Basic Feed”.
Step2: Enter Feed Name, Select Google Shopping, and Add Categories
Setting up your feed has never been easier. Just provide the name of your feed, select the channel as Google Shopping, give it a category, and click on create. You’ll receive a confirmation on your registered email after successful setup!
Now, these steps were for Google Shopping, to know about setting up product feeds for other shopping channels you can visit FeedGeni’s support page that has detailed information about creating feeds.
Benefits of Using Product Feed Generator
FeedGeni is a flexible and affordable feed management solution. It is an online service for merchants that want to quickly populate their e-commerce websites with product feeds.
FeedGeni is a highly scalable platform that reflects your product changes instantly and quickly creates your feed. It is the smartest app on the market right now so here are the benefits of using Product Feed Generator.
Easy Product Mapping
Ensure your store’s product attributes or headers are matched perfectly. FeedGeni ensures correct product mapping and maintains the standards of the shopping engines where you are in full control over it.
Set Inventory Rules
No more manual data entry! Set inventory rules so that all future new products imported will be set up to be used by shopping engines and you’ll never have to do it again.
Automatically update your feed
All the channels you’ve submitted to will be updated with your new or changed products automatically.
Easy Weight Conversion
Think about how easy it will be to convert your product weights to other units. In the Product Feed Generator app, you can set a conversion rule.
Sell on multiple platforms
List your products on multiple shopping engines to reach the widest possible audience. With Google Shopping, Facebook, Instagram, Pinterest, and Bing all on board, you’ll be making sales in no time!
Fast, Bulk & Easy Edit
The bulk editor feature on Product Feed Generator is the best thing ever! You can now seamlessly and quickly edit your products easily. You can even select more than one product and bulk edit their attributes at the same time.
So, these were some of the amazing benefits of using the Product Feed Generator App.
Visit: Shopify google shopping feed
All the best and take full advantage of the latest trends, tools, and resources for improving your website. We hope this article will help you in making your business more interactive and inviting for the customers. Happy shopping!