Why is a responsive website the road ahead for your business?

Gone are the days when every business was limited to the physical space, now it all happens online. A click of a finger is like a wave of the wand, capable of taking your business to greater heights. It’s almost like magic but the kind which can be mastered and not just imagined. And today, we are talking about one such magic, a responsive website. 

Where the internet wave manifested the significance of a website, the digital age where smartphones are the norm brought forth the importance of a responsive one. Today, using a responsive website is how a business takes a big leap and reaches a greater audience scale. So, let us explore the 5 reasons why every business needs a responsive website to make it big. 

1. Smartphones are what rule the world today.

As per the data collected by Google Analytics, more than half of the global population access the internet through their smartphones and not desktops. Also, according to Statista, 80.69% of the world’s population uses smartphones. Look around you, during your train or bus ride and you will see almost every individual scrolling through their smartphones. So, if your business is to reach this population, it needs to reach them through their mobile screens. 

That is where a responsive website comes to play. By opting for a responsive website over a static one, you ensure that your business is compatible with the device which is becoming increasingly prominent. A responsive website will enhance the reach of your business and the more people your business reaches, the more it sells and the more it grows. 

2. In this fast paced world, slow and steady doesn’t win the race.

In today’s faced paced world where we all are always in a hurry, wasting time on a website which takes ages to just load seldom happens. The moment you see a throbber on your screen, you instinctively leave that page and jump to the next option. Now, you wouldn’t want that to happen when a potential customer visits your pages. Would you? Websites are meant to attract customers to your business and therefore if it should be anything, it should be user-friendly. Also, statistically, a responsive website loads faster than a static one, especially when accessed using a smartphone. And therefore, a responsive website is the way to go.

Tips to make your responsive website faster.

  1. Cut down to only the essential elements.
  2. Simple, lightweight and minimal should be the mantra.
  3. Include only responsive images.
  4. Enable compression.

3. SEO works better with responsive websites.

Today, SEO is inseparable from digital content of any kind. You want to enhance the visibility and organic reach of your website, SEO is the key. As digital users, you must be aware of this but did you know that SEO works better with responsive websites as compared to static ones? This is not just our assumption but a fact stated by Google expert Pierre Far, at SMX advanced. According to him and therefore according to Google, responsive websites manifold the proven benefits of SEO and contribute to the better growth of your business. 

Ways in which a responsive web design benefits your SEO.

  1. Both SEO and a responsive website promotes site usability as Google tends to prioritise both.
  2. SEO attracts more users and a responsive website gives them a reason to stay as they are more user-friendly.
  3. While SEO enhances visibility, a responsive website which is compatible with smartphones promotes social media sharing. 

4. One website for all devices.

Today, people access the internet not through just one device but many. Not just TV, laptops and smartphones but devices of different dimensions and resolutions. Not only does a laptop and smartphone have different screen sizes, so does an IPhone and let’s say samsung. So, do you think it would be efficient to create a static website, the design of which will be set to one screen size and wouldn’t work well with other ratios? No, right. What you do then is create a responsive website which adjusts itself depending on the device that you are accessing it with. Just one website that fits all screens perfectly. 

5. Higher the conversion rate, higher the sales. 

Did you know that since 2015, mobile-friendliness is a criteria that impacts your Google ranking? Yes, a responsive website which is mobile friendly has more chances of ranking higher on google. Higher rank means more visits, more visits mean greater possibility of conversion and that means more sales. What is a better and easier way to give your business that much required push. Also, a user-friendly website allows users to navigate through the website and find what they were looking for. Therefore, lowering the bounce rate. Basically, the more user-friendly a website is, the more your chances are at reaching the desired sales target. 

So, these are the 5 major reasons why every business needs a responsive website. If you are a business owner and you were looking for ways to give your business a push in the right direction on the digital front, a responsive website is exactly what you were looking for.

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