Marketing has long evolved from a mere business operation to a full-fledged thriving industry that fuels the growth of new fields like social media. Marketing as a job can be intensely satisfying, exciting, and enough to stimulate your creativity.
It is therefore quite unsurprising that thousands of students take up marketing courses like masters in marketing to join this thriving industry. Once termed an ‘offbeat career path,’ marketing careers are now considered quite mainstream.
If you are quick to understand others’ viewpoints and have a sense of creativity and problem-solving, you can shine in a marketing career. Let’s understand what sort of career options exist for marketing graduates today!
What kind of skills do you require to build a successful marketing career?
While there are scores of jobs in the marketing industry and most of them are quite well-paid, there is still intense competition to score a decent job. You need to be at the top of your game and display important marketing skills to catch the employers’ attention.
Let’s take a closer look at some of the most important marketing skills that are in demand in 2022.
- An aptitude for storytelling
- Critical thinking and problem-solving skills
- Excellent content and copywriting skills
- Strong editing skills
- Deep knowledge of social media marketing
- Expertise in search engine optimization (SEO)
What are the top career paths prospects for marketing graduates in 2022?
If you are a fresh marketing graduate, it is foolish to assume that you would directly be hired as a marketing director in some company. Instead, you should take your time to explore the plethora of entry-level and associate marketing roles and work your way up.
Entry level or associate level jobs in marketing
Here are the most common entry-level roles in the marketing industry. The average experience required for such roles varies from 0 to 3 years.
- Brand manager
- Community Manager
- Promotions manager
Managerial jobs in marketing
These constitute mid-level corporate roles and involve some degree of managerial and leadership responsibilities. The average work experience required for these roles is around 3-6 years.
Here are some common examples.
- Social media specialist
- Marketing Specialist
- SEO Specialist
Director-level jobs in marketing
Once you gain enough experience as a marketing manager, you begin to get a hang of strategy-building and can now focus on top-level strategies. The roles at this level require you to be able to envision a bird’s eye view of different problems and marketing campaigns.
The roles at this level include:
- Director of public relations
- Creative director of video promotions
Executive marketing roles
These are the top-level marketing roles in any major organization. As executives in marketing, you might have to work with other executives to take marketing decisions and assess how they would impact the organization.
Here are some interesting examples of career options at this level.
- VP of digital marketing
- Chief marketing officer
- VP of brand development
With such career diversity, it would be a powerful career move to invest in a good master’s programme in the subject. Start your search for suitable courses from today.
