The wearable market was dominated by Apple in the Q4 of 2020, as the tech giant increased its wearable shipments, holding more than a third of the 444.7M shipments market. [wearable 444.7m apple xiaomi]
Key takeaways:
- Apple dominated the Q4 2020 wearable market with a 35% market share and 444.7 million shipments
- Xiaomi held the second position with a 9% market share and 5% YoY growth
- Samsung secured the third position with an 8.5% market share and 21% YoY growth
- Hearables were the most popular type of wearable, representing 64% of all wearables sold
- Wristbands’ popularity decreased by 18% in Q4 2020
- Apple’s wearables market has grown nearly 50% YoY and is now the size of a Fortune 200 company
As the pandemic hits, Apple is selling its state-of-the-art wearables like crazy. According to a recent report shared by Seeking Alpha, and confirmed by Apple, the company has dominated the fourth quarter of 2020 as they held a whopping 35% market share in the wearables market.
Following Apple, Xiaomi at the second wasn’t even close. The Chinese brand held a 9% market share as the company registered a 5% year-on-year growth. As the companies offered massive discounts and attractive deals amid the pandemic, the shipments were up to 444.7 million in 2020, a 28% increase from last year.
“Apple retained the number 1 position as it captured 34.9% share during the quarter. Broad availability of the Series 7 watches after being delayed from Q3 to Q4 of 2021 and the launch of the AirPods 3 helped drive Apple’s growth during the quarter,” reads the IDC wearables data for Q4 2021. [wearable 444.7m apple xiaomi]
Samsung, another big player in tech wearables, secured the third position as the South Korean brand reportedly made 13 million shipments in the fourth quarter. Even though it secured the third position, it wasn’t bad at all as the company registered a 21% year-on-year growth, securing 8.5 percent of the wearables market share.
Here’s the full breakdown of the wearables market share for 2021:
The IDC data also shows that during the last quarter (Q4) of the year, the number of wearable devices that were sent from manufacturers to retailers and customers around the world increased by 27% compared to the same period in the previous year. In total, 153.5 million wearable devices were shipped globally during this three-month period.
Hearables, which are smart headphones, were the most popular type of wearable in the market, representing 64% of all wearables sold. Watches were the second most popular wearable, with a 24% share. Wristbands, however, seemed to be getting less attention as they only had a market share of 12%. In Q4 2021, the popularity of wristbands decreased by 18%.
Something similar happened in the Q1 of 2019 as well. Apple’s dominance remained as the company registered a 49.5% year-on-year growth. Tim Cook announced during the financial conference call for Q2 2019 that Apple’s wearables market had grown nearly 50%.
“This business is now about the size of a Fortune 200 company, an amazing statistic when you consider it’s only been four years since we delivered the very first Apple Watch,” said Cook. [wearable 444.7m apple xiaomi]
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