Sunglasses displays are one the best tools to grab customers’ attention and leave a lasting impression. An attractive display that showcases the full range of your products to customers is one of the best ways to distinguish your line of eyewear. The right sunglasses display will ensure that your products look great and that customers have a pleasant experience when interacting with them. A well-designed display enables customers to gather as much information as possible about your products, which will help them make informed purchases and ultimately result in more satisfied customers. It can be difficult to choose the right display for your business from so many options. Here are our top picks for displays to merchandise eyewear and accessories that may help you choose the right one for your business.
Wall-Mounted Displays and Rotating Displays
Consumers love to browse and be able to try on various styles of eyewear. Wall-mounted displays allow you to display your eyewear in a secure and attractive way. This allows your customers to view and try on as many pairs as they wish. Because they don’t take any floor space and are easy for shoppers to access, these displays are very popular. An example of an 18-count wall-mounted sunglasses display is shown below.
A rotating, stand-alone display is another way to encourage customers to browse your store. Rotating stand-alone displays drive shopper engagement and encourages customers to interact with the sunglasses and try them on. Because spinning displays often consume less floor space, retailers can offer shoppers a broader selection of sunglasses. In addition, a spinning display can go almost anywhere in a store without restricting access to the sunglasses. They can be put in the middle of the floor, against a wall or placed in an unusable corner for the store.
A smaller, more controlled display is a good option if you want your customers to feel more connected with your eyewear. The presentation box is a simple, yet elegant way for customers to browse your eyewear. Although they offer a smaller selection of eyewear than a wall mounted or floor spinner display, these boxes are an excellent way to show off luxury brands and give your company an exclusive and elegant feel. These boxes give customers the feeling of being the center of attention and allow them to feel cared for and waited upon as they shop for the next pair of glasses. These boxes also allow retailers to monitor more valuable stock, control inventory and reduce theft.
You might not be able to install a wall-mounted sunglasses display if your business is located in a small space. Compact displays can be a great way to maximize your retail space. These smaller displays offer some of the same advantages as stand-alone rotating display and wall mounts, but they often yield higher sales per square foot by virtue of their small footprint
Easy Assembly and Storage
Businesses that constantly change their products and rearrange their stores are in need of displays that are easy to store or reconfigure. These compact, knock-down displays are lightweight and easy to store. They also add variety, interest, and modern style to your store’s interior, making your store’s inventory look better. Because they can easily be reconfigured, these displays can be used to keep things fresh while also encouraging customers to try on different brands and to compare them.
There are many options for how to display your eyewear inventory. These options we have highlighted, if well executed, will make your products stand out. These displays not only have the potential to make your products look amazing, but they are also very user-friendly for customers. They invite interactivity and encourage shoppers to compare prices and shop around in your store. Displays that are well-designed will make your products look better, create higher perceived value, and give your customer a better overall shopping experience.
These tips will help you create a sunglasses display that is both attractive and effective in driving sales. Don’t underestimate the power and effectiveness of a well-designed Sunglassess display. It could be the key to your business’ growth! Rich LTD can help you display your eyewear products in a unique and engaging way. Take a look at our wide selection of stock sunglasses displays.
Jim Hollen is the owner and President of RICH LTD., a California-based point-of-purchase display, retail store fixture, and merchandising solutions firm. A former management consultant with McKinsey & Co., Jim has authored more than 500 blogs on POP displays and retail merchandising. Jim earned his MBA from Stanford Graduate School of Business.