Is there any brand without a logo? No? That is because a logo is the foundation of your brand identity. It is not only the combination of text and image but it makes a strong impression of your brand. For many people, a business logo might not seem like a top priority but you do not have to listen to that inner voice. Logo plays an integral part in making your brand a successful one and before going to the depth.
Let’s first discuss what a professional business logo is.
WHAT IS A PROFESSIONAL BUSINESS LOGO?
Professional business logos or brand marks are a visual identity of a business. It consists of a text or image which represents your business and is designed in such a way that a logo speaks about the company.
This article is a quick refresher on how you can get a professional business logo even if you are a beginner or, there should be no shame in accepting the beginning lessons, like, if you desire assignment writing services UK online, you should get one. Similarly, if you want help in selecting the best font for your CV, ask. Learning never stops in fact for us to live life to the fullest, we must continuously look for ways to improve.
HOW CAN A LOGO MAKE OR BREAK YOUR BRAND IDENTITY?
The very first thing you see while viewing any company’s website or profile is the logo and that’s what grabs your attention, you memorize it and then you are going to recognize the brand just by looking at the logo. That’s how impactful a logo can be, it makes your business stick in the minds of your audience and helps in building a brand identity. Visitors can perceive your company’s reputation by the logo as they are the shorthand way of referring your business while doing marketing of your products
Where good & professional logos can help your business prosper, some poor logos can ruin your brand as it is the most visible element of your business and eventually people will make a perception of your brand as low quality. So, invest in making a professional business logo as it can even kill your professional image.
STEPS THAT NEED TO BE FOLLOWED WHILE DESIGNING A PROFESSIONAL LOGO
Now you must be asking yourself that how we can get a professional logo, what steps are to be followed and what to be avoided.
1. Have a basic understanding of why you need a logo
In business, you want people to get attracted just at first glance, and for that, your logo plays an essential part so before designing a logo have a clear understanding of why the logo is needed.
2. Evaluate the brand
Before brainstorming the ideas make sure that you have an insight into the brand, know the target market of the brand must have a complete know-how of the goals and visions of a business.
3. Find inspiration and sketch ideas for your design
A proper brainstorming session should be done and for that, you must lookout for some inspirations, think like you are the visitor, and involve others so you can have an audience perception. Start sketching every idea that pops into your mind and keep on refining.
4. Check out the competitors
You must check out what’s in the market as your competitors are the best place to borrow ideas and you can even work better. Be sure to differentiate yourself from competitors and stand out. If all your competitors are working on a traditional logo, add some fun element to yours this will attract visitors.
5. Choose the best design style
After doing complete research, it’s time to find the design that fits best. Translate your feelings and inspiration into a design. From colours, graphics, symbols, shapes you must work on everything step by step. The aesthetic of your logo is also very important so must design everything accordingly if you want your logo to be modern and minimalist you must choose simple lines and modern style texts.
6. Select the type of a logo
There are 7 main types of logos and choose one that matches your requirements. For example, if you want a company name in your logo as the main feature you must choose Logotype. Best examples of logotype logos are IBM, NOKIA, and COCA-COLA. The other different types are letter marks, pictorial marks, mascots, abstract logo marks, combination marks, and emblems.
7. Present your logo
Now that you have a complete design of your logo in your hands, show them to your clients and get it approved so if there are any amendments that your client needs you can combine them and produce the result.
The logo conveys a brand message so remember to make it unique and powerful enough that can define the brand inside out. Don’t rush take the time to go through all the phases mentioned above in detail.