Ecommerce website owners and digital marketers are always looking for new ways to reach potential customers. One way to do this is through retargeting (also known as remarketing). This process involves showing ads to people who have already visited your site or engaged with your brand somehow. Entrepreneurs who use retargeting see an average return of $2.64 for every dollar spent on the practice – that’s a 264% ROI. Making a case for retargeting is easy, but what exactly is it? And why does it matter?
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Retargeting Definition
The simplest way to define retargeting is to say that it’s a form of online advertising that helps you keep your brand in front of “bounced” traffic after they leave your website. A “bounce” occurs when a visitor comes to your site and then leaves without taking any action (such as making a purchase or filling out a form). There are several different types of retargeting, each with its advantages. The three most common forms of retargeting are:
Social Retargeting
Social retargeting involves serving ads to people who have engaged with your brand on social media. It is effective because it allows you to reach people already familiar with your brand. Using the SafeOpt Social retargeting system, you can leverage your network of shoppers who have already engaged with you on social media platforms like Facebook, Twitter, and LinkedIn. It’s also a good way to reach people interested in what you have to offer but may not be aware of your brand yet.
Site Retargeting
Site retargeting is the most common form of retargeting. It involves serving ads to people who have visited your website. When potential customer leaves your site, they’ll see targeted ads for your business on other websites they visit. This type of retargeting is effective because it reminds potential customers of your brand and what you have to offer. It’s a non-intrusive way to stay top-of-mind, and it can help you recover lost sales opportunities.
Search Retargeting
Search retargeting involves showing ads to people who have searched for keywords related to your business. For example, if someone searches for “shoes” on Google, they may see an ad for a shoe store when they visit other websites. This type of retargeting is effective because it allows you to reach people who are already interested in what you have to offer. It’s also a good way to reach people who may be in the early stages of the buying cycle and may not be ready to make a purchase.
Why Does Retargeting Matter?
Retargeting is an effective marketing tool because it allows you to keep your brand in front of potential customers who have already shown an interest in what you have to offer. Some of the main benefits of retargeting include:
1. It’s Effective
By reminding potential buyers of the products, you’re selling. Visitors who come to your site and then leave without action are less likely to convert than visitors who come to your site, add something to their shopping cart and check out during that same visit. You’re essentially giving yourself another chance to make a sale. In addition, retargeting allows you to keep your brand top-of-mind, leading to increased sales over time.
2. It’s Affordable
Retargeting is a relatively affordable way to reach potential customers. The cost of retargeting depends on several factors, such as the retargeting you’re doing and the size of your target audience. However, in general, retargeting is a more affordable option than other types of online advertising, such as search engine marketing (SEM) or display advertising. The key is to start small and scale up as needed. You can also use retargeting to improve your return on investment (ROI).
3. It’s Measurable
Retargeting is a measurable form of marketing, which means you can track the results of your campaigns and make changes as needed to improve your results. This is important because it allows you to optimize your campaigns and ensure that you’re getting the most bang for your buck. This also allows you to track your progress over time and see the impact of retargeting on your business.
4. It’s Flexible
Retargeting is a flexible form of marketing, which means you can tailor your campaigns to meet your specific goals. For example, you can run a brand awareness campaign to increase brand awareness. If you’re going to increase sales, you can run a sales campaign. You can also use retargeting to reach different stages of the buying cycle. For example, you can target people who have visited your site but haven’t made a purchase yet. Or you can target people who have made a purchase but haven’t come back in a while.
5. It’s Targeted
Retargeting is a targeted form of marketing, which means you can reach people who are already interested in your products or services. This is important because it allows you to focus your marketing efforts on people who are more likely to convert. You can also use retargeting to reach a specific audience, such as people who live in a particular area or have visited your site before. This allows you to tailor your campaigns to meet the needs of your target audience.
6. It’s Customizable
Retargeting is a customizable form of marketing, which means you can tailor your campaigns to meet your specific goals. For example, you can target people who have visited your site but haven’t made a purchase yet. Or you can target people who have made a purchase but haven’t come back in a while. This flexibility makes retargeting a versatile tool that can achieve various marketing goals.
7. It’s Timely
Retargeting is a convenient form of marketing, which means you can reach people when they’re most likely to convert. For example, if someone visits your site and then leaves without taking any action, you can target them with a retargeting campaign soon after they leave. You can reach people within minutes of leaving your site, which is a huge advantage over other forms of marketing. This allows you to capitalize that they’re already interested in your products or services.
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Retargeting is a powerful tool that can increase sales and brand awareness. If you’re not already using retargeting, now is the time to start. SafeOpt can help you get started with retargeting to reach your target audience and achieve your marketing goals.
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