In general, guest posting or sometimes referred to as guest blogging is the practice of writing content for a company that is not your own. Depending on which side you are on, either writing or hosting, guest posting has a myriad of different benefits. To keep things simple, let’s just focus on what guest posting can do for your company and brand.
Not only does it increase brand recognition and trust, but it also introduces you to a whole new crowd of people who will visit your website, further optimizing your position when it comes to search engines. Still, while this is all fine and, dandy guest posting might not be for everyone. For example, if you have a team of talented writers working on your website, it would be foolish to host other peoples work on your site, as it will only diminish the quality of work; on the other hand, you should try and reach out to other websites offering to host guest posts, as this will drive traffic to your website.
Finding sites for guest posting
This is easier said than done as most people and websites aren’t too keen on trusting strangers on the internet; still, by being genuine and straightforward, you will eventually form bonds with other websites in your field. Having said that, if you are not a fan of going slow and steady, and you need a quick start; make sure to check out this verified list of guest post opportunities.
What if you accept guest posts yourself?
Now, if you find yourself looking to host other people’s work, you are in luck, as this will also drive more traffic to your website. When you think about it, guest posting is pretty much a win-win situation for everyone involved. Still, there are a couple of things that you should do before reaping the rewards of hosting guest posts. Number one is, make sure that the guest author is capable. This might take a bit of muscle, but it is a necessary step, as you don’t want to jeopardize your own brand, and second, you need to credit the content creators. If you don’t do this step properly or at all, you will find yourself in some hot water. Thankfully doing just that is extremely simple if you decide to use Simple Author Box. This deceptively simple WordPress plugin will let you quickly and easily credit everyone involved in the writing process. This, of course, includes guest authors. Another thing to note is that Simple Author Box is extremely customizable and flexible, making it extremely easy to add to any website.
Guest posting has been around forever, and the practice isn’t going to go anywhere soon. Because of that, it would be foolish not to get on the bandwagon. While it might seem daunting or weird at first, you can quickly get used to it as long as you stick to it.