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Digital Marketing

What is the scope of digital marketing as a career?

Are you a student or a fresh graduate looking for a career that offers dynamic and exciting opportunities? Have you considered pursuing a professional digital marketing course? With the rise of the internet and the increasing use of mobile devices, businesses are now more than ever relying on digital marketing to reach a broader target audience. The scope of digital marketing as a career is vast, and there are many different areas in which you can specialize. Digital marketing with Co-op offers a unique opportunity to gain practical experience while studying and preparing for a rewarding career.

The Digital Marketing industry will experience significant growth, with a projected CAGR of 32.1% and an estimated worth of USD 24.1 billion by 2028. The number of internet users is also expected to reach nearly 6 billion by 2027, creating a surge in demand for qualified digital marketers. In fact, according to LinkedIn, Digital Marketing is identified as one of the most important skills to acquire in 2023 for career advancement.

Digital Marketing with Co-op: Program Overview

Digital marketing with Co-op is a post-secondary program, you can gain a deep understanding of PPC marketing, effective copywriting, and campaign management techniques. These skills are highly sought after in today’s job market, and they will help you stand out from the competition. Whether you’re interested in a career in advertising, social media marketing, or digital marketing, this program will equip you with the knowledge and skills you need to succeed.

Scope of Digital Marketing

The world of digital marketing is constantly evolving, and companies are constantly adapting to stay ahead of the curve. To keep up with changing consumer behavior, businesses are adding online components to their marketing strategies, such as combining various digital marketing strategies to create a strong internet presence. This is because digital marketing strategies are essential to reaching today’s consumers, who use smartphones and conduct research online before making a purchase.

Another advantage of a career in digital marketing is the potential for career growth. As you gain experience and develop your skills, you can progress to more senior positions, such as digital marketing manager or director of marketing. With the right training and experience, you could even start your digital marketing agency or consultancy.

The future of digital marketing is exciting and full of opportunities. As technology continues to evolve, new digital channels and platforms are emerging, providing new ways for brands to reach their target audience. 

Digital Marketing: Career opportunities

When beginning your journey into the realm of digital marketing, it’s crucial to comprehend the essential specializations within this field. There are various roles to consider, each demanding specific skill sets to acquire and master. Here are the most prominent job roles within the digital marketing domain:

  • Search Engine Optimization (SEO)
  • Email marketing
  • Social media marketing
  • Content writing
  • Search Engine Marketing (SEM)
  • Copywriting


The scope of digital marketing as a career is vast and exciting. There are many different opportunities available, and the demand for digital marketing professionals is only going to grow in the coming years. If you’re interested in pursuing a career in digital marketing, there’s never been a better time to get started. With the right training and experience, you could build a rewarding and fulfilling career in this dynamic and constantly evolving field. Take the next step and apply for a digital marketing program that offers a Co-op semester!

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