Whether your SEO strategy isn’t attracting the local audience you want or you’re new to the process of SEO, you should understand the value of Google My Business optimization for your business. The Google My Business tool lets you establish a profile for local searchers to discover the relevant businesses in their area. It’s easy and fast to optimize your Google My Business profile: Here’s how.
6 Steps to Google My Business Optimization
1. Fill in All of Your Basic Details
The first step to your optimizing your Google My Business account is to make sure you have all of the basic information that customers want when they are looking for a local business. Your phone number, address, and business hours should be visible. If you have modified hours, such as for holidays or the winter seasons, be sure to include these, too.
2. Provide Details in Your Business Description
Next, fill out the product description for your business. Talk about what you offer to customers when you were founded, and the areas you operate in. Be sure to select a business category that accurately reflects your description.
A key element to optimizing your Google My Business profile is to include specific keywords that will boost your local SEO. This form of search engine optimization focuses on people in your nearby area, so the most relevant audience can find you. Make your keywords fit your local audience by including the name of your city and region in your description. For instance, the term “best Miami pizza” will attract a narrower audience than “best Florida pizza.”
3. Use Photos to Establish Your Personality
Photos grab your viewers’ attention almost instantly: The average person processes a photo 60,000 times faster than text. Use this to your advantage by uploading photos on your profile that establish your personality and set you apart from competitors.
4. Add Your Products & Services
Make it easy for customers to see what you have to offer by adding some of your best-selling products and services to your Google My Business profile. With products, you can upload photos and select a category. If you’re offering services, you can add a description for each.
5. Monitor & Respond to Reviews
Reviews are essential for maintaining a strong online reputation. Research shows that for younger adults under age 34, 91% trust online reviews to the same degree as personal recommendations. Respond to all reviews, positive and negative. This will show anyone who comes across your profile that your business cares about customer satisfaction.
6. Post About Events & Updates
Attract viewers to your website by using your profile’s posting features. Whether you’re hosting an event or you’d like to share an update, you can choose to have posts on your profile for as long as you’d like.
Attract more people in your local market when you create and optimize a Google My Business listing. By taking just a few minutes to upload a bit about who you are, you make it easier for people in your area to visit you!