Lucky draws can be a successful marketing strategy when they are executed properly and backed by proper research. However, it can also go wrong if the hosts do not identify early warning signs and decide to act on them. The role of marketers, in this case, is to make proper plans depending on the market and geographies that are going to be targeted. Here, we have compiled a list of key challenges that you will likely encounter while conducting lucky draw events.
The key challenges to organizing a lucky draw event in Singapore are listed below.
- Failing to understand the target audience
Failing to understand the target audience is one of the most common reasons for the failure of any marketing campaign. When you fail to understand the most effective customer group, you will yield a low return on investment of time and effort. Likewise, you will design awards and competitions that do not appeal to people from whom you would benefit the most.
- Designing the wrong type of rewards
To get maximum engagement, you must design the right type of rewards. The type of rewards depends on your targeted audience and the type of competition. After all, people will enter the competition because they think the reward is worth getting.
- Ineffective marketing strategies
For a successful lucky draw campaign, your strategies must be on point. You must be clear on the types of channels you will use as your customers will be spread over multiple social channels and platforms. Therefore, failing to maintain a strong presence in multiple channels is one of the reasons for an ineffective campaign.
- Unclear communication
Unclear communication is one of the reasons why most campaigns, both in and out of organizations, fail. Without clear communication channels and methods, you will not be able to spread your message and objectives with your colleagues as well as customers.
Lucky Draw as Your Successful Marketing Strategy with Our Intelligently Designed Software
With our new and intelligently designed software, hosting a Lucky draw in Singapore is more convenient than ever. Likewise, organizing your event in the online space will help you tackle all the challenges that are specified above. For duplicated entries, the software will automatically convert them into a single entry. Social media research across different platforms will help you find people who are more likely to convert into paying customers. Likewise, since all the information can be organized and collaborated upon by multiple people, communication is clear and updated for everyone.