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Things to Include While Creating a Flexible Packaging Design

Are you looking for a way to increase your product’s shelf life and save on costs? Then you require to bring a look at flexible packaging designs. Using this type of packaging can reduce the amount of waste created during the manufacturing process, and can also improve the product’s quality and shelf life.

As a business, it’s essential to design flexible packaging that can accommodate various products and shipping methods. The article will discuss what to include while creating a flexible packaging design.

What are the types of flexible packaging design?

There are various types of flexible packaging designs, each with its strengths and weaknesses. Here, we’ll discuss four of the most popular types of flexible packaging and how they can be used to enhance your product.


1. Rolls of flexible polymer films

The filmsolution allows to customize packaging in terms of shape, size, and visual needs based on your specific needs and market goals. A flexible film can be modified to meet the unique requirements of a particular product while also responding to current sales and marketing trends. The films can be manufactured from various polymeric materials, each with its own set of features. We can give exceptional protection and longer shelf life for products by using multiple specific features and can create unique, versatile, cost-effective, easy to use, and visually appealing packaging.

2. Pouches

Flexible pouch packaging is adaptable, allowing you to make it any size or shape you want. 3-side-seal pouches, gusseted bags, stand-up pouches, spouted pouches, zipper pouches, vacuum bags, sterilising pouches, retort pouches, and micro-waivable pouches are only a few examples.

The stand-up pouch has become the most popular packaging type in the flexible market.

These bags are convenient to transport, save money on materials, and can be reused multiple times. They are also ideal for food storage and feature a wide printing surface (branding). They are indestructible and require very little material.

Some of the standard segments where pouches are highly used include food packaging, candy packaging, biscuit packaging, coffee packaging, powdered milk packaging, snack packaging, etc.

3. Sachet

A sachet is similar to a small pouch, except that it usually contains only one (piece) of product and is sealed (welding) on all (four) sides. It provides a tremendous chance for branding and marketing because it has a fully pressable surface. The most common materials used are laminated paper, metal, and PET film.

Powders, soaps, shampoos, coffee sugar, tablets, liquids, and various other items can be packed into applications of different sizes and forms.

4. Wrappers and wrapping materials

Wrapping is a packing technique that involves covering a product with transparent or printed material. We get the snugly fitted flexible box with the wrapping procedure, which is often entirely over wrapped in paper, foil, or film. A fully covered product with a printed surface is a fantastic way to brand and expose the product’s visibilityor identity to the customer. Cookies, chocolate bars, confections and vegetables, soap bars, coffee pods, medical supplies, and other items are packaged using this method.

Cellophane is the most popular material used for twist wrapping. Toffees, chocolate balls, confectionery products and items can be wrapped and twisted in this flexible packaging, which comes in square, rectangular, cubed, and extended shapes.

Things to include While Creating a Flexible Packaging Design

Once you’ve decided to develop a new product, most marketers will have to engage with a development team to cope with many issues. However, don’t forget to concentrate more on these four points that you might overlook.

1. Conciseness and clarity

When designing packaging, the first thing you must consider is the purpose of the product. Is there a purpose behind this design that corresponds to the brand? We can communicate with your customers more quickly if you grasp and clarify these. Furthermore, on flexible packaging, conciseness is one of the essential design elements; if we place too much detail on the package, your buyer may not be able to look you in the eyes.

2. Packaging regulations

We want to utilise beautiful phrasing to illustrate how good your products are on occasion. However, some governments prohibit corporations from describing or clarifying things as we would like to do. It is a severe issue for some nations, and they may refuse to import

your product if you don’t obey their regulations. If we don’t learn more about this issue, your firm may suffer significant losses.

3. Practicality

Before creating a packaging design, make sure that practicality is concerned with the product container’s natural shape, size, and functionality, not simply the label or bag. Because the more valuable a product is, the more it sells.

4. Include trends in packaging design

Consumers now drive every market, including packaging, and trends shift frequently. We all know that change isn’t necessarily a terrible thing, significantly when redesigning packaging to appeal new generations or target customers.

Wrapping Up!

Creating a flexible packaging design is a challenging but rewarding task. By following these tips, you’ll be on your way to creating a packaging design that is both visually appealing and practical. In addition, keep up with the latest trends in packaging design so you can create designs that stand out from the rest!

If this sounds like something you would be interested in, don’t hesitate to contact DesignerPeople.We would be more than happy to help you create a packaging design that meets all of your needs.

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